So far, Hybrid Broadcast-Internet applications have mainly linked Internet and broadcast content by offering applications like “catch-up TV”, revamped versions of the former Teletext or beautified EPGs. HBB-NEXT offers options for services moving beyond while the connected TV-market now attracts attention from all stakeholders in the media value chain. In a fragmented market which features mainly proprietary platforms of Connected TV manufacturers, standards like HbbTV now gain immensely growing support. With this background, HBB-NEXT has taken on the challenge to move hybrid service development to a new level, fostering not only new service concepts but also new business models.
HBB-NEXT seeks to facilitate the marriage of the broadcast and internet world by researching user-centred technologies for enriching the TV-viewing experience: Multi-user tailored content recommendations and seamless access to content via multiple devices are centre stage while interactive TV or user identification via face recognition round off the picture. The project delivers a web-based framework for device-independent applications that can syndicate content from multiple sources for real-time content composition. Content may also be distributed across users in geographically distinct areas.Ease of use requires advanced synchronisation methods for media items delivered across different networks – HBB-NEXT covers this topic, too. Data security and user privacy issues are also woven into the framework.